The memory book by harry lorayne pdf free download






















Try identifying year, make, and model of passing cars at a glance as policemen do. Any, or all, of these practice suggestions must sharpen your observation, if you try them, if you stick with it. The more you test your observation, the better and harder it will work for you.

The more you look and listen with conscious intention to observe—with attention and awareness—the sharper, more accurate, and more efficient your observation will be. It is important to work on your observation as I've explained, but as soon as you apply the actual memory systems I'm teaching you, you'll automatically be using and sharpening your observation.

In order to apply the systems you have no choice but to be interested, no choice but to look at things with conscious intention to observe.

Apply the memory systems and you will be practicing to observe—automatically, and without pain. I'm introduced to someone, and a few minutes later— no, seconds later— I've forgotten his or her name! What you did was—you didn't remember it in the first place. You probably didn't even hear it in the first place! You've got to get something before you can forget it. The other cliche is: "Oh, I know your face, but I can't remember your name. Names are the problem because we only hear them if we listen.

We remember what we see better than what we hear. I'll teach you a way to force yourself to "get" the name in the first place. Say the name when you say "hello. Ask for it again, if you haven't heard it. Try to spell the name. It doesn't matter if you spell it incorrectly. The person will correct you and be flattered that you care. Make a remark about the name. Anything—you never heard a name like it, or it's the same as a friend's name, or it's a lovely name, and so forth. Use the name during your initial conversation.

Don't overdo it. Just use it a few times where and when it fits. Use the name when you leave. Always say "Goodbye, Mr. You should know the answer. Apply my Substitute Word phrase, or thought System. Think of something that sounds enough like the name to remind you of it. Then, you'll have a meaningful "thing" to reminder-connect to that person's face.

But there's more to it. Remember I said that even if the systems don't work, they must work. This is a good example of just that. There's no way you can apply the Substitute Word System without hearing the name first. That's half the battle—you're forced to hear that name when you try to apply the system! So, even if the system itself didn't work which it does , you'd still remember more names than you ever did before. Antesiewicz was one of my first students.

I call difficult-seeming names like this "zip" names. They go in one ear and zip right out the other! Most people simply won't bother trying to properly hear a name like this. They think, "What's the point? I'll never remember it anyway! Suddenly it's meaningful; at the moment, more meaningful than Jones, and therefore easier to remember than Jones.

Cameron—camera on Bentavagnia—a bent weather vane can be visualized. Bentavagnia cannot. And "bent vane" is all the reminder you'd need.

Ponchatrane—punch a train Tropeano—throw piano Carruthers—car udders Smith—a blacksmith, or his hammer Gardner— gardener Sitron—sit run Rafferty—rap for tea Cohen—ice cream cone Swanson—swan and son Harrison—hairy son 38 Pukczyva seems like one of those "zip" names until you listen and realize that it's pronounced "puck-shiva. There is no name, no matter how long, foreign sounding, or strange sounding, to which the Substitute Word System cannot be applied. I could list a thousand of the most commonly used surnames plus my Substitute Word for each.

But it's unnecessary—you're better off thinking up your own Substitute Words or phrases. Doing it yourself helps to pinpoint your concentration even more. Papadopouhs—Papa father topple us. Dimitriades—the meat tree ate E's.

The same is true for familiar suffixes or prefixes to names. Remember, all you want or need is a reminder. Try these yourself—then check your Substitute Words or phrases against mine on the next page. Halperin Latimore Cherofski Kusak Streicher Costello Smolenski Fleming Morales Jeffries 40 Halperin—help her in Latimore—ladder more Cherofski—sheriff ski Kusak—cue sack Streicher—strike her Costello—cost hello Smolenski—small lens ski Fleming—flaming; lemming Morales—more or less Jeffries—Jeff frees; Jeff freeze; chef frees, or freeze There are always other ways to go—for Streicher, you may have thought of strike car or striped car.

For Kusak— cue sick; Fleming—flame ink; Morales—more alleys; Smolenski—smile and ski; and they'd work just fine. I've been asked only by those who have not as yet tried this technique , "Why won't I think that the name is Smolskilens rather than Smolenski if I form the above association?

All your true memory needs to do its work is a little reminder. The Roman numeral for 50 is L. Or, hold up your left hand, palm facing out, 4 fingers together, thumb straight to the right, as if signalling "Stop.

Don't let the many letters throw you. They all make the same consonant sound. Not exactly perhaps, but your lips, tongue, teeth are in the same positions when forming those sounds. Here's your memory-aid, which you need only at first: With a slight stretch of the imagination, a capital J is almost the mirror image of a 6. You'll know why you're learning them later on in the book.

That one feature will serve as the second "thing" in this important entity of two—name and face. You've just been introduced to Mr. You've listened to the name because you want to think of a Substitute Word or phrase, like bent vane. And then you notice his large nose. I'll be teaching you to select one outstanding feature on a new person's face. If you simply try to do that one-second mental calisthenic, you'll be forcing yourself to see the entire face.

In truth, which feature you select—nose, ears, lips, chin, hairline, bald head, cheeks, eyes, cleft, wart, pimple, dimple, forehead, eyebrows, wrinkles, creases—is immaterial. You're forced to look at the face in order to select it! Okay; you've "locked in"—decided on—Mr. Bentavagnia's nose. You've done the two things that the myriad people who complain, "I'm introduced to someone, and seconds later I've forgotten his or her name," do not do.

You've listened to the name—you had to in order to come up with bent vane and looked at the face—you had to in order to select an outstanding feature. Most of us are mentally lazy.

It's easier for some to dig ditches than to think. As has been said, "If you make someone think he's thinking, he'll love you. If you really make him think, he'll hate you. The Substitute Word System forces you to listen to the name, and the outstanding-feature idea forces you to look at the face.

But—you can do something more! You can lock in the two "things" with a reminder-connection, an association, so that one will remind you of the other. Look at Mr. Bentavagnia's face, as you shake hands, and visualize a bent vane on his face where his large nose should be! Pictures from newspapers and magazines are fine. Make up names, christen the face-pictures with them, and apply the system. You'll remember the names of the face-pictures.

However, you'll get the same practice when applying the system to real faces. You'll be practicing and accomplishing at the same time! One elderly woman told me she'd learned this system because she had quite a few grandchildren and had started to forget their names.

But she also practiced on others— neighborhood service people, cashiers, waiters and waitresses, plumber, baker, and so on—until she became a local celebrity, almost a legend, in her suburban neighborhood.

Everyone knew her by name because she knew everyone by name! Form a Substitute Word, phrase, or thought that will remind you of the name. The same applies for a first name. Find one outstanding feature on the face. Associate the two things. What a simple program for solving the universal memory problem!

And it sure does solve it. I'm probably the best proof of that. Have you ever seen Dale Carnegie win friends and influence people? Have you ever seen Evelyn Wood read fast—or at all? I don't know anyone who has! But millions have seen me remember the names and faces of up to people after quickly meeting them once, on just about every American television show and at corporate speaking engagements.

You also may have seen my students demonstrate their ability to remember names and faces on television. More important, people all over the world apply, use, and benefit from the systems. A year before I first went on the Ed Sullivan show, a friend was telling Ed what I do: I have everyone in the audience stand, and then when I call a person's name, he or she sits down—until I've seated all people.

But my friend was a bit "off sync" in his explanation and told Ed that people would stand up when I pointed and called out names. Said Mr. You've thought of puck-shiver and, as you shake hands, you notice the obvious cleft in his chin. Lock it in. See one or many ice hockey pucks flying out of that cleft; they're all shivering. Brodsky: You think "broad ski. See broad skis skiing on those lines.

Miss Ponchatrane: She has large ears. See trains coming out of those ears; you're punching a train. Papadopoulos: He has a very wide mouth. See a donkey ass coming out of that mouth. Your father Papa pushes over—topples—the ass. Papa topple ass.

Robrum: He has bushy eyebrows. See a bottle of rum over each eye instead of eyebrows and you're robbing the rum. Smith: She has deep lines from nostrils to the corners of her mouth. Carruthers: He has a very high forehead. See cars driving across that forehead; the cars have udders like a cow —you're milking the cars.

Kusak: He has wide bulging eyes. See cue sticks flying out of those eyes—into a sack. Do these associations seem silly? I want them to be silly. I'm result-oriented; I care only whether an idea works or not. Will this idea help you remember names and faces better than you thought possible? Yes—it will! Apply it when meeting one new person, or when you're introduced to a few people in a group.

What can you lose? The worst that can happen is that it won't work and you'll forget names. So what? You've been doing that all your life! Are you wondering whether you can use, say, the nose over and over with different people? Yes, you can; it won't matter. You can also use the same Substitute Word for different people—if it fits.

What if you can't find an outstanding feature? This will rarely happen; there are few perfect faces. But, in order to decide that there's no outstanding feature, you had to look and that's what's most important. Then, use any feature. My guarantee: After you try to apply the system three separate times, you'll be remembering percent more names and faces than you ever did. There's method to my madness. The only way you can prove me wrong is by trying to apply the system at least three times!

By that time, I guarantee you'll be a convert. Most often, when we say we "forget" something, we really haven't forgotten it. What we did is not remember it in the first place. Association, forming silly mental pictures, forces us to register information in the first place. You've applied the ideas to help you remember new English and foreign words and their meanings, and to remember unfamiliar names and faces. You've learned how to make an intangible group of sounds meaningful by applying the Substitute Word System.

You will be able to do that—and more—after you read and study this section. First, I want you to remember these eight items in sequence!

Pen, shoe, book, airplane, eyeglasses, fish, Benadryl, typewriter. Don't panic! Go to the next page. At the moment, what they represent is immaterial. I just made them up. What is material is that, now, with what you've already learned, you can remember them in sequence, easily.

Because each of the "things" already has meaning one is a bit "iffy" , each can be visualized and associated. Start by picturing a pen. That's all. Perhaps a familiar pen, or an expensive pen you own, or any pen.

Now, simply make the assumption that you already know pen. The problem is the "new" thing—the shoe. But in order to remember any new thing, it must be associated in a ridiculous way to something you already know. Since you already know pen and the new thing is shoe, you can apply that rule. Form a silly or impossible picture, association, or reminder-connection between pen and shoe. Although there are many choices, all you need is one picture.

You can see yourself wearing gigantic pens instead of shoes, or writing with a shoe instead of a pen, or you can see millions of pens flying out of a shoe, and so on. Select one, and see that picture in your mind's eye. You'll see how well this works only if you try it!

Go to the next association, which is shoe to book. At this moment, the assumption is that you already know shoe, so that can be made to remind you of the new thing—book. Select one of the following pictures, or one you think of yourself, and see it in your mind's eye for a second or so.

You're wearing large books instead of shoes; a large shoe is reading a book; a book is wearing shoes and walking; you open a book and millions of shoes fly out and kick you in the face. Any one of these is fine. An "instead of" picture is usually easiest to come up with—at least it is for me. Seeing one of the items larger than life gigantic or seeing millions of the same item helps to make the picture silly or illogical.

So does action—walking, or being hit in the face, and so forth. If you've visualized the action between shoe and book, stop thinking about it now. Proceed to the next association. You might see a gigantic book flying like an airplane, millions of books boarding an airplane, a large book flying an airplane.

See the picture you select. Now, airplane to eyeglasses. You can use the same idea—a large pair of eyeglasses flying like an airplane; millions of eyeglasses boarding an airplane, and so on. Or, you're wearing airplanes instead of eyeglasses; an airplane is wearing gigantic eyeglasses. See the picture you've selected. Usually, the first silly picture that comes to mind will suffice.

Eyeglasses to fish. A fish is wearing eyeglasses. Or, millions of eyeglasses are swimming like fish, or you're wearing a fish over each eye instead of eyeglasses. Don't go to the next page until you've seen that picture in your mind. I stuck in "Benadryl" to make you stop and think for only a moment. Benadryl is a drug for allergies and, ordinarily, how would you associate fish or anything to that name?

It ordinarily can't be visualized. But now you know that it can be visualized. Use a Substitute Word or phrase. So, you might see a gigantic fish bending a drill; a bent drill is swimming like a fish; a fish is drilling with a bent drill! Select one and see it. Benadryl to typewriter. A bent drill is using a typewriter; a typewriter is so durable that when you attempt to drill through it you bend a drill; you're typing on a bent drill.

Think of the first item: pen. If you formed a reminderconnection, a silly picture or association, between pen and something else—that something else should pop right into your mind. Pen forces you to see, reminds you of—shoe. Shoe will immediately remind you of—book. Now, think of book—and see if you can mentally hopskip-jump right down to the end. And you thought you had a poor memory! There is no such thing as a poor memory! There are only trained and untrained memories.

Try something else: Think of typewriter. If you're going backward, that should remind you of—bent drill— Benadryl. Benadryl will immediately remind you of—fish. Continue on your own. You'll hop-skip-jump up to the first item on the list! If the eight "things" are being used to help you remember the sequence of a sales talk or speech, you'd say what you want to say about pens; that would lead you to your thoughts on shoes; then books—and on to the end of your talk.

And you didn't need notes! If the eight "things" are being used to remind you of errands or appointments, you'd go see the man about the shipment let's assume of the ten gross of fountain pens; you'd go pick up your shoes; you'd buy the book you've been promising to get for a friend, and so on—until you pick up your repaired typewriter.

The Link System so titled because you "link" one item to the next is used to help you with the three "R's" of memory: Register in the first place , Remember, and Recall. Lists on pieces of paper which you can lose or forget to take with you are no longer necessary.

And, when you have to go to the market again, form another Link—the one you formed yesterday served its purpose, has faded, and will not confuse the issue. If you can Link eight "things," you can Link eighteen or twenty-eight. It makes no difference. Except that it will take longer to link twenty-eight than eight. It would have, and always has, taken longer to remember twenty-eight things than eight things, whether or not a system is applied. Try this list of things on your own, just to lock in the fact that the system works—beautifully!

Apple, lamp, scissors, cigarette, shoe just to show you that this won't become confused with the Link you have already done , nail, shirt, stamp, car, cup. Show off a bit! Ask a friend to give you a list, and memorize it. You can form a capital K with two mirrorimage sevens on their sides. Remember, we're interested in the sound the letters make. Ph makes the f sound. If you put a small tail at the center of an 8, it looks a bit like a handwritten small f. Do you know what's number one on those fear lists?

No, it's not death. It's the fear of getting up in front of people to deliver a speech! What the lists don't show is that it's the thought of forgetting what you want to say that creates the fear in the first place. First, extract key words from your speech or talk. A key word is a word or phrase that brings the entire thought to mind, reminds you of that thought. Try it once, and you'll see that it's a simple thing to do. Read over your speech which you wrote, so the assumption is that you know what you want to say and underline a word or phrase that will remind you of each particular thought.

Then—Link those underlined key words. Because the best way to deliver a speech is thought for thought, not word for word, the Link of key words is really all you need. The speech excerpt on the following page was delivered at a PTA meeting. Read it over once and you'll see that a Link of the four words in the left margin would remind you of that entire speech. Certainly you're aware of the crowded conditions of the classrooms; a situation that has existed for some time now.

Some classrooms are handling twice as many students as they were originally built to handle. Busing children to other schools hasn't relieved the situation because the same number are being bused here. The problem remains unsolved.

Have you taken a close look at some of the seats and desks used by our children—when they're lucky enough to have them? In a recent survey, just about every third seat and every third desk proved to be in extremely poor condition and should be replaced. We've received many estimates for repairing or replacing all seats and desks where necessary, but so far no action has been taken. We have fine teachers, but I'll be surprised if they stay with us.

You know that their salaries are low. All of them have to moonlight, and almost all are thinking of changing careers. Aside from ourselves, the parents, our teachers are the most important people involved in the upbringing and teaching of our children.

At times, they are more important than we are. And yet they earn less than the man who takes care of your car, your teeth, your hair, your insurance, your clothes, or your plumbing! This situation must be remedied if we value the welfare and well-being of our children.

Did your child tell you about the fire-drill fiasco of last week? Did he or she tell you that one of the alarms did not sound and that many teachers and children were not aware that a drill was in progress?

Have you heard that one exit door was stuck and wouldn't open? Many children had to be led to another exit, which was being used by others.

Had there really been a fire—you can imagine what the tragedy would have been. And so on. She writes, in part: My most recent play would not have opened had not your systems made it possible for me to memorize an almost impossible-to-memorize script.

Not only did it make an impossible task possible, but it made what is a usual drudgery part of the creative art. I would never have believed that memorizing lines could be as exciting, stimulating, and as much fun as acting itself! You are a Miracle Worker. But word for word is necessary for a script. Apply the same system for a script as for a speech. Lock in the main thoughts by Linking key words.

Remember the main thoughts, and the incidentals—the ifs, ands, and buts—will fall into place by themselves. For word-for-word memorization, go over the material more often. Review the script. Go over it mentally again and again.

It's about the only time I suggest using repetition. Yes, it will take longer to memorize word for word than thought for thought—just as it would if you weren't applying my systems! Either way—thought for thought or word for word—will take much less time when you do apply the systems.

The same basic idea is used for remembering jokes and anecdotes. Link key words from the punch lines. Our thoughts are so fleeting, no device for trapping them should be overlooked. Start your Link with a "Heading" picture, perhaps "Dinah's tea" or "din nasty".

To that, associate—a prehistoric animal perhaps making a terrible noise ; the animal turns into a chow; a chow bites your chin; a chin with whiskers is growing on your hand; a gigantic hand crawls out of a tank or says' 'thanks" ; there's a mink in the tank.

This is a question I'm usually asked at this point. If you've applied the ideas for a while, you know the answer. Lists of things that you want to remember for only a short time a shopping list will stay with you only as long as you need them. The sequential Linked information you use over and over again will become knowledge in a short time.

You'll know it. It's the use that controls retention. If the list is something you use rarely, just review it— mentally—from time to time. You'll have the information when you need it. All this holds true for whichever system or technique you learn in this book. Do that now. Then add the last two pairs to your "program. Two different letters, but they make the same consonant sound. The memory-aid: A 9 and a P are almost mirror images; a 9 is an upside-down b. Think of this for a soft c.

Now mentally review all ten "pairs" that's all there are. The pertinent question was: How important is a good memory in your business? The four choices were: Not important; Important; Very important; and Essential. Over 90 percent ticked "Essential.

Sure, he knew the business, but others knew it as well. In his words, his "edge" was his memory. Others in the company agreed. Through the years, this was the person everyone went to when a problem that had anything to do with remembering any information or specifics had to be solved. I heard about people like that all the time.

There's often that one person, in any position in a company, whom everyone seeks out for pertinent information. You'll hear "Oh, if you need a name or a place, a price, style number, phone number, address, see so-and-so; he or she will know. That's the person who is noticed. And that's the key, being noticed. Noticed means not being overlooked. From show business, to clerking, to blue collar, to white collar, to junior executive, to executive, it's being noticed that makes the difference, that gives you that extra edge.

The simple application of the systems, methods, techniques, will give you an extraordinary memory. Most business and professional people are on the same raft, sailing the same rough seas. We live in what's been called the era of the "information explosion. Somebody has to remember that information. You have to remember some of it. One of the reasons you can't maintain the work load that you know you should maintain even if you give up lunch hours and take work home is the loss of time caused by a poor or an inefficient memory—a memory that isn't working for you at peak level.

And I don't have to tell you that in business, time is money. Wasted time caused by an inefficient memory can easily cut into your profit margin. The nitty-gritty: It is your capacity to retain and utilize knowledge that controls your business or professional life—and therefore your life-style. Learning and applying the systems taught in this book will enlarge your capacity to learn. And I believe that your capacity and desire to learn will regulate your life's work and your capacity to earn.

Applying my systems doubles the amount of work you can get out every day. It eliminates in advance careless errors, absentmindedness, doing the same job twice, and making mistakes because you didn't remember all the facts.

And they well may be. The book was published in multiple languages including English language, consists of pages and is available in Paperback format. The main characters of this psychology, self help story are ,.

The book has been awarded with , and many others. Apocalypse has never before been offered as a PDF download. The Conjuring Arts Research Center is proud to have partnered up with Harry Lorayne to be the exclusive retailer of this exciting, new format.

Enjoy the convenience of reading Mr. The first edition of the novel was published in , and was written by Harry Lorayne. The book was published in multiple languages including English, consists of pages and is available in Paperback format. The main characters of this psychology, self help story are ,. The book has been awarded with , and many others. Please note that the tricks or techniques listed in this pdf are either fictional or claimed to work by its creator. We do not guarantee that these techniques will work for you.



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