Referrals for increasing app downloads

This new app was the one that was suggested to me by my peers. Just like me, your other users are no different. It takes both external and internal tactics to keep them motivated and push them to consider your app. According to a research , word-of-mouth remains to be the most popular means of app discovery as well.

This stage is the most critical considering that the users decide whether your app is worth downloading or not. These stages used referral marketing as a publicity and educational tool.

App developers who have an in-app referral program in place can push the element of consideration significantly. This is because a user who install an app with no prior referral take into account all reviews with equal weightage. Therefore, engagement after app installation should be a primary goal for app developers. One of the best methods of bringing in engagement for your app users is through in-app referrals.

An incentivized program works wonders for increasing user footprint and engagement. While the external word of mouth guarantees app installs, internal push through app referrals ensures an increase in ROI and engagement.

A user who is happy and engaged with your app is bound to stay with you for a long time. Such loyalists essentially become app advocates and continue to bring in more revenue.

It is a known fact that app developers have to invest a lot to acquire users. In such scenarios, customer advocacy backed by referral marketing can provide them with much ease and a long term solution.

While external referral marketing remains to be a value proposition, In-app referrals work the best for app developers. Consider this a shameless self-promotion, but AppVirality has been helping the biggest names in the app arena with In-app referral marketing. Use cases Build in-app community Build referral campaigns Automate in-app marketing Re-engage with notifications Connect your users Enable content sharing Measure marketing campaigns Convert web to app users.

Build in-app community Build referral campaigns Automate in-app marketing Re-engage with notifications Connect your users Enable content sharing Measure marketing campaigns Convert web to app users. Invite Friends Your users refer their friends. Accept invite Their friends download your app or sign up on web. Get Rewarded Users get rewarded for successful referrals.

Fully automated and frictionless so your users do not need to copy-paste referral codes. Pass any custom data from sender to receiver Sender automatically notified when friends accept the invite Learn more. Referrer relationships are automatically set on app install event and therefore rewarding install referrers can be done out of the box.

That may even be worth a free night or two somewhere, depending on the location. But waiting too long could be a problem too. Over time, people might start using your app less and less. So keep an eye on your app analytics. Find the sweet spot for when you have lots of downloads and plenty of daily active users who are engaged. This is the best time to launch your referral program. This will maximize the growth of your program as well as the success of your app and brand.

One of the best ways to do this is through push notifications. Try sending a push notification once or maybe twice per user to tell them about your program.

Sending too many push notifications is annoying. Push notifications are great because they have such high conversion rates.

Send out a notification whenever a referral is accepted. But once the new user buys something or completes a specific action, the original user can be notified. Now this user will be enticed to keep inviting more people since they know that their referral was validated. Promote it like crazy. Get in contact with social influencers to promote the referral program as well. Use every distribution channel that you have. You can even use YouTube to promote it, if your YouTube channel is active. When people download your app, you probably had them create a profile before they could get started.

So take advantage of that database and contact your email subscribers. Email is great because users could forward the referral message directly to other people on their contact list.

More than half of emails are opened from mobile devices. This will make it very easy for them to download and use your app if there is a download link that sends them directly to the app store. The last thing you want to happen is for someone to refer people and not get rewarded. This is a bad look for your company and will definitely turn people away from using your app. You also need to make sure that the new customers are rewarded as well.

Thoroughly test your app to make sure that it works on all different devices as well as reference methods. For example, if people can refer friends via text and email, you need to make sure that both options work.